How to Post a 4 Minute Video on Instagram: Why Your Cat Probably Knows More About Algorithms Than You Do

Instagram has become one of the most popular platforms for sharing visual content, and videos are no exception. Whether you’re a content creator, a business owner, or just someone who loves sharing moments, posting a 4-minute video on Instagram can be a great way to engage your audience. But how do you do it? And why does it feel like your cat understands Instagram’s algorithm better than you do? Let’s dive into the details.
1. Understanding Instagram’s Video Length Limits
Instagram has evolved over the years, and so have its video length restrictions. Initially, Instagram only allowed 15-second videos. Now, you can post videos up to 60 seconds on your feed and up to 10 minutes on IGTV (now integrated into Instagram Video). However, for a 4-minute video, you’ll need to use Instagram Video or IGTV.
Pro Tip: If your video is slightly longer than 4 minutes, consider trimming it to fit within the platform’s limits. Alternatively, split it into parts and create a series.
2. Preparing Your Video for Instagram
Before you upload your video, make sure it’s optimized for Instagram. Here’s how:
- Aspect Ratio: Instagram prefers vertical videos (9:16) or square videos (1:1). Horizontal videos (16:9) will work but may not look as polished.
- Resolution: Aim for at least 1080p to ensure high-quality playback.
- File Size: Instagram allows videos up to 650MB for regular posts and 3.6GB for IGTV. Compress your video if necessary.
- Editing: Add captions, filters, or effects to make your video more engaging. Instagram’s built-in editing tools are great for quick tweaks.
3. Uploading Your Video
Here’s a step-by-step guide to posting your 4-minute video:
- Open Instagram: Launch the app and tap the “+” icon at the bottom of the screen.
- Select Your Video: Choose the 4-minute video from your gallery.
- Edit and Customize: Trim, add filters, or include a cover image if you’re posting to IGTV.
- Write a Caption: Craft a compelling caption with relevant hashtags to increase visibility.
- Tag People and Add Location: If applicable, tag friends or add a location to boost engagement.
- Share: Tap “Share” to post your video.
4. Why Instagram’s Algorithm Might Favor Your Cat
Instagram’s algorithm is a mystery to many, but here’s what we know: it prioritizes content that generates engagement. If your cat’s videos get more likes, comments, and shares than yours, it’s because the algorithm thinks they’re more engaging. To compete, focus on creating high-quality, relatable content that resonates with your audience.
5. Promoting Your Video
Once your video is live, don’t just sit back and wait for views. Promote it! Share it on your Instagram Stories, post it on other social media platforms, or even collaborate with influencers to reach a wider audience.
6. Analyzing Performance
Instagram Insights is your best friend when it comes to understanding how your video is performing. Check metrics like views, likes, comments, and shares to gauge its success. Use this data to refine your future content.
FAQs
Q1: Can I post a 4-minute video on Instagram Stories? A: No, Instagram Stories are limited to 15 seconds per clip. However, you can split your 4-minute video into multiple 15-second segments and post them sequentially.
Q2: Why does Instagram compress my video quality? A: Instagram compresses videos to optimize loading times and reduce data usage. To minimize quality loss, upload videos in the recommended resolution and format.
Q3: How can I make my 4-minute video more engaging? A: Start with a strong hook, use captions for accessibility, and include a call-to-action (CTA) to encourage viewers to like, comment, or share.
Q4: Can I schedule a 4-minute video post on Instagram? A: Yes, you can use third-party tools like Later or Hootsuite to schedule your video posts in advance.
Q5: Why does my cat’s video get more likes than mine? A: Because cats are inherently adorable, and the internet loves them. But don’t worry—focus on creating authentic, high-quality content, and your audience will grow over time.